Powerful ideas from top nonfiction
Try Blinkist to get the key ideas from 7,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Start your free trial
Blink 3 of 8 - The 5 AM Club
by Robin Sharma
Kill Your Conversion Killers with The Dexter Method™ summary
Brief summary
Kill Your Conversion Killers with The Dexter Method™ by Joris Bryon is a practical guide that provides proven strategies and techniques to optimize your website and increase your conversion rates. It offers a step-by-step approach to identify and eliminate conversion killers, ultimately boosting your online sales.
Topics
Table of Contents
Kill Your Conversion Killers with The Dexter Method™
Summary of key ideas
Understanding The Dexter Method™
In Kill Your Conversion Killers with The Dexter Method™ by Joris Bryon, we delve into a comprehensive guide on e-commerce conversion optimization. The book introduces us to The Dexter Method™, named after the fictional serial killer Dexter Morgan, known for his meticulous planning and execution. The method is designed to help e-commerce businesses identify and eliminate conversion killers, similar to how Dexter eliminates his victims.
Bryon begins by emphasizing the importance of understanding the customer journey and the various stages they go through before making a purchase. He explains how to use this understanding to identify potential conversion killers, which are elements on your website that deter customers from completing a purchase. These killers can be anything from a confusing checkout process to a lack of trust in your brand.
Identifying Conversion Killers
The next section of Kill Your Conversion Killers focuses on the identification of conversion killers. Bryon provides a detailed explanation of the various tools and methods available to track customer behavior on your website. He emphasizes the role of data in this process, encouraging readers to use tools like Google Analytics to gather insights into customer behavior and identify potential conversion killers.
Bryon also introduces the concept of micro-conversions, smaller actions that lead to the ultimate goal of a purchase. By tracking these micro-conversions, businesses can gain a more nuanced understanding of their customers' behavior and identify areas for improvement. He also stresses the importance of understanding the psychology behind customer decision-making, a critical aspect of identifying and eliminating conversion killers.
Eliminating Conversion Killers
After identifying the conversion killers, the focus of the book shifts to eliminating them. Bryon introduces the concept of prioritizing conversion killers based on their potential impact on revenue. He provides a framework for calculating the potential revenue growth from fixing each conversion killer, allowing businesses to focus their efforts on the most impactful areas.
Following this, Bryon provides a comprehensive guide to running A/B tests, a critical tool in the process of eliminating conversion killers. He explains how to design and execute effective tests, interpret the results, and implement the winning variations. He also emphasizes the importance of continuous testing and optimization, as customer behavior and preferences are constantly evolving.
Implementing The Dexter Method™
In the final section of Kill Your Conversion Killers, Bryon offers practical advice on implementing The Dexter Method™ in e-commerce businesses. He stresses the importance of creating a culture of optimization within the organization, where everyone, from the CEO to the customer support team, is aware of the importance of conversion optimization.
Bryon also provides insights into common pitfalls to avoid when implementing The Dexter Method™, such as relying on best practices without testing or focusing solely on traffic acquisition instead of conversion optimization. He concludes by emphasizing that conversion optimization is an ongoing process, and businesses should constantly monitor and improve their websites to maximize revenue.
Conclusion
In conclusion, Kill Your Conversion Killers with The Dexter Method™ by Joris Bryon offers a comprehensive and practical guide to e-commerce conversion optimization. By introducing The Dexter Method™, named after the meticulous serial killer, Bryon provides a systematic approach to identifying and eliminating conversion killers on e-commerce websites. The book is a valuable resource for e-commerce businesses looking to maximize their revenue by improving their conversion rates.
How do we create content on this page?
More knowledge in less time
Read or listen
Get the key ideas from nonfiction bestsellers in minutes, not hours.
Find your next read
Get book lists curated by experts and personalized recommendations.
Shortcasts New
We’ve teamed up with podcast creators to bring you key insights from podcasts.
What is Kill Your Conversion Killers with The Dexter Method™ about?
Kill Your Conversion Killers with The Dexter Method™ by Joris Bryon is a comprehensive guide to optimizing your website and marketing strategies for maximum conversion rates. Drawing inspiration from the meticulous nature of the TV show character Dexter, the book provides a step-by-step framework for identifying and eliminating the factors that are killing your conversions. With practical tips and real-life examples, this book will help you transform your online business and drive more sales.
Kill Your Conversion Killers with The Dexter Method™ Review
Kill Your Conversion Killers with The Dexter Method™ (2019) is a must-read guide for anyone looking to boost their online conversions. Here's why this book stands out:
- It offers practical strategies to identify and eliminate conversion blockers, helping readers optimize their websites for maximum results.
- The book provides insider tips and tricks from the author's own experience, giving a direct and insightful look into successful conversion optimization methods.
- With its engaging case studies and hands-on approach, the book ensures that learning about website optimization is anything but tedious, keeping the reader hooked throughout.
Who should read Kill Your Conversion Killers with The Dexter Method™?
Business owners and marketers looking to improve their e-commerce conversion rates
Entrepreneurs and startups seeking to maximize their online sales
Conversion rate optimization professionals who want to enhance their skills and knowledge
Categories with Kill Your Conversion Killers with The Dexter Method™
Book summaries like Kill Your Conversion Killers with The Dexter Method™
People ❤️ Blinkist
Sven O.
It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.
Thi Viet Quynh N.
Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.
Jonathan A.
Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.
Renee D.
Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.
People also liked these summaries
4.7 Stars
Average ratings on iOS and Google Play
32 Million
Downloads on all platforms
10+ years
Experience igniting personal growth
Kill Your Conversion Killers with The Dexter Method™ FAQs
What is the main message of Kill Your Conversion Killers with The Dexter Method™?
The main message of Kill Your Conversion Killers with The Dexter Method™ is optimizing conversion rates using a proven strategy.
How long does it take to read Kill Your Conversion Killers with The Dexter Method™?
Reading time for Kill Your Conversion Killers with The Dexter Method™ varies, but should take a few hours. The Blinkist summary can be read in minutes.
Is Kill Your Conversion Killers with The Dexter Method™ a good book? Is it worth reading?
Kill Your Conversion Killers with The Dexter Method™ is a must-read for actionable insights to boost conversions efficiently.
Who is the author of Kill Your Conversion Killers with The Dexter Method™?
Joris Bryon is the author of Kill Your Conversion Killers with The Dexter Method™.
What to read after Kill Your Conversion Killers with The Dexter Method™?
If you're wondering what to read next after Kill Your Conversion Killers with The Dexter Method™, here are some recommendations we suggest:
- Made to Stick by Chip Heath and Dan Heath
- Crossing the Chasm by Geoffrey A. Moore
- The Tipping Point by Malcolm Gladwell
- Selling the Invisible by Harry Beckwith
- You Can Negotiate Anything by Herb Cohen
- To Sell Is Human by Daniel H. Pink
- Influence by Robert B. Cialdini
- The $100 Startup by Chris Guillebeau
- Manufacturing Consent by Edward S. Herman and Noam Chomsky
- Switch by Chip Heath & Dan Heath