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Blink 3 of 8 - The 5 AM Club
by Robin Sharma
Create an Intensive Biz Playbook & Planner summary
Meera Kothand
Brief summary
Create an Intensive Biz Playbook & Planner by Meera Kothand provides a comprehensive guide and practical tools to help entrepreneurs strategize, plan, and execute their business goals with clarity and focus.
Topics
Table of Contents
Create an Intensive Biz Playbook & Planner
Summary of key ideas
Business Growth and Planning
In Create an Intensive Biz Playbook & Planner, Meera Kothand provides an in-depth guide for entrepreneurs and small business owners looking to grow their businesses. The book begins with a focus on business growth, covering the importance of identifying and understanding your ideal customer. Kothand emphasizes the need to create a customer avatar, a detailed representation of your ideal client, to tailor your products and services effectively.
Kothand then delves into the concept of a value ladder, a visual representation of your sales funnel. She explains how a value ladder can help you understand your customer's journey, from the first interaction with your brand to becoming a loyal, high-paying customer. She provides a step-by-step guide to creating your value ladder, ensuring it aligns with your business goals.
Product and Service Optimization
The book continues by exploring product and service optimization. Kothand highlights the importance of conducting regular audits of your products and services to ensure they stay relevant and valuable to your customers. She provides a framework for this audit, including questions to ask about each offering, such as its profitability, customer demand, and alignment with your brand.
Furthermore, Kothand discusses the concept of repurposing content, emphasizing the value of leveraging your existing content across different platforms to reach a wider audience. She provides practical strategies for repurposing content, including turning blog posts into social media updates, videos, or podcasts.
Financial Planning and Revenue Streams
In the financial planning section, Kothand introduces the concept of the feast or famine cycle, a common challenge for many small businesses. She explains how to break this cycle by creating a consistent income plan that includes multiple revenue streams. Kothand emphasizes the need to diversify your income sources to protect your business from unexpected disruptions.
She then explores different revenue stream options, such as passive income products, affiliate marketing, and membership sites. Kothand provides insights into how to choose the right revenue streams for your business and how to effectively implement them.
Brand Building and Audience Engagement
The next part of the book focuses on brand building and audience engagement. Kothand discusses the five types of people who interact with your business and brand, including prospects, leads, customers, advocates, and detractors. She emphasizes the importance of nurturing relationships with each type of individual to build a strong and engaged audience.
Kothand also provides strategies for increasing brand visibility and authority, such as guest posting, podcast appearances, and networking. She highlights the value of consistently creating high-quality content and engaging with your audience across various platforms.
Strategic Planning and Business Alignment
In the final section, Kothand discusses the importance of strategic planning and business alignment. She introduces a four-part process for gaining a 360-degree view of your business, including auditing your business, setting goals, creating an action plan, and reviewing and refining your strategies.
The book concludes with a focus on aligning your business with your zone of genius, emphasizing the importance of building a business that leverages your unique strengths and passions. Kothand provides guidance on identifying your zone of genius and aligning your business activities with it.
In summary, Create an Intensive Biz Playbook & Planner offers a comprehensive guide for small business owners looking to grow and optimize their businesses. Meera Kothand provides practical strategies, actionable steps, and thought-provoking questions to help entrepreneurs build successful and sustainable businesses.
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What is Create an Intensive Biz Playbook & Planner about?
Create an Intensive Biz Playbook & Planner by Meera Kothand is a comprehensive guide that provides actionable strategies and step-by-step plans to help entrepreneurs and small business owners grow their businesses. With practical exercises and templates, this book equips you with the tools and resources needed to create a solid business plan, develop effective marketing strategies, and achieve your business goals.
Create an Intensive Biz Playbook & Planner Review
Create an Intensive Biz Playbook & Planner by Meera Kothand (2021) is a comprehensive resource for entrepreneurs looking to elevate their business strategies. Here's why this book stands out:
- Packed with practical tools and templates, it offers a hands-on approach to organizing and optimizing business plans.
- By emphasizing goal setting and progress tracking, it helps users stay focused and motivated throughout their entrepreneurial journey.
- The book's interactive exercises and actionable tips ensure that readers are actively engaged and empowered to implement changes effectively.
Who should read Create an Intensive Biz Playbook & Planner?
Entrepreneurs and small business owners looking to grow and scale their business
Those who want to create a strategic plan and take intentional action towards their business goals
Individuals who are ready to dive deep into their business, identify opportunities, and overcome challenges
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Create an Intensive Biz Playbook & Planner FAQs
What is the main message of Create an Intensive Biz Playbook & Planner?
The book emphasizes strategic planning and actionable steps for business success.
How long does it take to read Create an Intensive Biz Playbook & Planner?
Reading time for the book varies, but expect it to take a few hours. Blinkist summary can be read in minutes.
Is Create an Intensive Biz Playbook & Planner a good book? Is it worth reading?
Create an Intensive Biz Playbook & Planner is worth reading for its practical guidance on building a successful business.
Who is the author of Create an Intensive Biz Playbook & Planner?
The author of Create an Intensive Biz Playbook & Planner is Meera Kothand.
What to read after Create an Intensive Biz Playbook & Planner?
If you're wondering what to read next after Create an Intensive Biz Playbook & Planner, here are some recommendations we suggest:
- Start with Why by Simon Sinek
- The Lean Startup by Eric Ries
- Good to Great by Jim Collins
- Crossing the Chasm by Geoffrey A. Moore
- Delivering Happiness by Tony Hsieh
- Built to Last by Jim Collins
- Start-up of You by Reid Hoffman and Ben Casnocha
- The $100 Startup by Chris Guillebeau
- Inspired by Marty Cagan
- ReWork by Jason Fried and David Heinemeier Hansson
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