Powerful ideas from top nonfiction
Try Blinkist to get the key ideas from 7,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Start your free trial
Blink 3 of 8 - The 5 AM Club
by Robin Sharma
Ninja Selling summary
Larry Kendall
Brief summary
Ninja Selling by Larry Kendall is a guide for real estate professionals that focuses on building relationships and providing exceptional service. It offers a refreshing and effective approach to selling by prioritizing the needs of the client.
Topics
Table of Contents
Ninja Selling
Summary of key ideas
Mastering the Art of Selling
In Ninja Selling, Larry Kendall introduces us to the concept of 'Ninja Selling' - a sales philosophy that focuses on building relationships and solving problems rather than just making transactions. Kendall, a real estate broker, shares his journey from being a traditional salesperson to a 'Ninja' - someone who is skilled, knowledgeable, and always looking out for the best interests of their clients.
Kendall begins by highlighting the limitations of traditional sales methods, which often involve high-pressure tactics and a focus on closing deals. He argues that this approach is not only outdated but also ineffective in the long run. Instead, he advocates for a more holistic approach that prioritizes understanding the client's needs and providing value.
The Ninja Selling System
Central to the Ninja Selling philosophy is the belief that sales is not about convincing people to buy something they don't want or need. Instead, it's about helping people make informed decisions that align with their goals and values. Kendall introduces the Ninja Selling System, a step-by-step process designed to help sales professionals achieve this.
The system begins with the concept of 'stop selling' and 'start solving'. This means shifting the focus from pushing products or services to understanding and addressing the client's problems. Kendall emphasizes the importance of asking the right questions, actively listening, and empathizing with the client's situation.
Building Relationships and Adding Value
According to Kendall, the key to successful selling lies in building strong, long-term relationships with clients. He introduces the concept of the 'RPM' (Relationship, Planning, and Mindset) model, which emphasizes the importance of nurturing these relationships. The RPM model encourages sales professionals to focus on creating value for their clients, rather than just making a sale.
Another important aspect of the Ninja Selling System is the emphasis on continuous learning and improvement. Kendall encourages sales professionals to invest in their personal and professional development, stay updated with industry trends, and constantly refine their skills. He also stresses the importance of maintaining a positive mindset and managing one's energy effectively.
Implementing Ninja Selling in Your Business
In the latter part of Ninja Selling, Kendall provides practical advice on how to implement the Ninja Selling System in your business. He discusses strategies for effective time management, setting and achieving goals, and creating a business plan that aligns with the Ninja philosophy. He also shares real-life examples and success stories from individuals who have embraced the Ninja Selling approach.
Overall, Ninja Selling is a comprehensive guide for sales professionals looking to transform their approach to selling. It offers a refreshing perspective on sales, emphasizing the importance of relationships, problem-solving, and continuous improvement. By adopting the Ninja Selling System, sales professionals can not only improve their performance but also build a more fulfilling and sustainable career.
How do we create content on this page?
More knowledge in less time
Read or listen
Get the key ideas from nonfiction bestsellers in minutes, not hours.
Find your next read
Get book lists curated by experts and personalized recommendations.
Shortcasts New
We’ve teamed up with podcast creators to bring you key insights from podcasts.
What is Ninja Selling about?
Ninja Selling (2017) by Larry Kendall offers a revolutionary sales approach that focuses on building relationships and providing exceptional value rather than pushing products or services. Drawing on his own experience and expertise, Kendall provides practical strategies and techniques for sales professionals to become more effective and successful in their work.
Ninja Selling Review
Ninja Selling (2017) is a comprehensive guide on how to sell real estate using a client-centered approach. Here's why this book is worth reading:
- It offers a practical roadmap for success in real estate, providing strategies and techniques that can be applied immediately to achieve better sales results.
- By prioritizing relationship building and personalized service, it transforms the way sales professionals interact with clients, fostering trust and loyalty.
- The book's emphasis on mindset and mindfulness sets it apart, helping readers develop a positive outlook and the ability to navigate challenges with grace.
Who should read Ninja Selling?
- Sales professionals looking to improve their approach and increase their success
- Entrepreneurs and business owners wanting to refine their sales strategies
- Individuals interested in mastering the art of influence and communication
Categories with Ninja Selling
Book summaries like Ninja Selling
People ❤️ Blinkist
Sven O.
It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.
Thi Viet Quynh N.
Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.
Jonathan A.
Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.
Renee D.
Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.
People also liked these summaries
4.7 Stars
Average ratings on iOS and Google Play
32 Million
Downloads on all platforms
10+ years
Experience igniting personal growth
Ninja Selling FAQs
What is the main message of Ninja Selling?
The main message of Ninja Selling is to provide a system for real estate agents to achieve sales success with integrity and authenticity.
How long does it take to read Ninja Selling?
The reading time for Ninja Selling varies depending on the reader's speed. However, the Blinkist summary can be read in just 15 minutes.
Is Ninja Selling a good book? Is it worth reading?
Ninja Selling is a valuable read for real estate agents looking to enhance their sales strategies. It offers practical insights and techniques for sustainable success.
Who is the author of Ninja Selling?
The author of Ninja Selling is Larry Kendall.
What to read after Ninja Selling?
If you're wondering what to read next after Ninja Selling, here are some recommendations we suggest:
- The Tipping Point by Malcolm Gladwell
- Fooled by Randomness by Nassim Nicholas Taleb
- The Now Habit by Neil Fiore
- Feel the Fear and Do It Anyway by Susann Jeffers
- Blink by Malcolm Gladwell
- Incognito by David Eagleman
- Quiet by Susan Cain
- Outliers by Malcolm Gladwell
- Happiness by Richard Layard
- Influence by Robert B. Cialdini