Powerful ideas from top nonfiction
Try Blinkist to get the key ideas from 7,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Start your free trial
Blink 3 of 8 - The 5 AM Club
by Robin Sharma
Listen to the Intro
The Sell summary
Fredrik Eklund
The Secrets of Selling Anything to Anyone
16 mins
Brief summary
The Sell: The Secrets of Selling Anything to Anyone by Fredrik Eklund is a practical guide that provides valuable insights into the art of selling. The book shares Eklund's personal experiences and strategies to help readers achieve success in their sales career.
Topics
Table of Contents
The Sell
Summary of 7 key ideas
Audio & text in the Blinkist app
Key idea 1 of 7
You’re your own brand and product.
What does selling mean? That might seem like a simple question, but it's more complicated than you might think.
When you’re selling something, what you're really selling is “you”. You market yourself; you're your own brand and product!
The most important thing in business is to make others want you – whether you're offering a product or a service – and to make them want you now.
You can only succeed in business if you know your product, and that means knowing yourself. You have to learn what your own strengths and weaknesses are.
The author succeeded in real estate by understanding how to harness the power of his own brand. He's the leading real estate agent in New York City and hosts an Emmy-nominated show, Million Dollar Listing New York.
Million Dollar Listing New York was, in fact, the secret to his success. Celebrities now seek him out, because they know from his show that he makes buying an apartment a great experience. They want to buy from a star.
So strive to make yourself stand out like the author did; the worst thing you can be is boring.
People like to be around others who are happy and self-confident. So keep a positive attitude and remember that life is 10 percent what happens to you, and 90 percent how you respond to it.
Never stop learning about yourself, either. Find your trademark, the thing that makes you you; Eklund makes himself stand out with his famous “high kick” move. Which would you remember more vividly: a real estate agent in a gray suit who hands you an off-white business card, or a real estate agent doing high kicks on the red carpet?
Self-confidence and trademarks are even more important if you work with celebrities. Celebrities are constantly listening to insincere people who tell them what they think they want to hear, so they appreciate a person who's genuine. In the end, business is a social endeavor – successful people rely on their social skills.
Want to see all full key ideas from The Sell?
Key ideas in The Sell
More knowledge in less time
Read or listen
Get the key ideas from nonfiction bestsellers in minutes, not hours.
Find your next read
Get book lists curated by experts and personalized recommendations.
Shortcasts New
We’ve teamed up with podcast creators to bring you key insights from podcasts.
What is The Sell about?
The Sell (2015) teaches you how to become a top seller in any business – and how to get ahead in business and life, too! The book is based on the author's own experiences of working his way up to becoming the number one real estate agent in New York City. Being successful isn't just about getting ahead at work – it's about living a positive and healthy life as well. These blinks will teach you how.
The Sell Review
The Sell (2015) by Fredrik Eklund is a captivating memoir that takes readers on a journey into the competitive and fast-paced world of real estate. Here's why this book is definitely worth reading:
- It offers a firsthand account of Fredrik Eklund's strategies and tactics for success in the real estate industry, providing valuable insights for aspiring professionals.
- The book combines Eklund's charismatic personality, wit, and charm with practical advice, making it both informative and entertaining.
- With its engaging storytelling and behind-the-scenes look into the high-stakes world of New York City real estate, the book is far from boring, keeping readers hooked from start to finish.
Best quote from The Sell
A person who feels appreciated will always do more than what is expected.
—Fredrik Eklund
Who should read The Sell?
- Managers, entrepreneurs and CEOs
- Anyone pursuing career growth in sales
Categories with The Sell
Book summaries like The Sell
People ❤️ Blinkist
Sven O.
It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.
Thi Viet Quynh N.
Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.
Jonathan A.
Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.
Renee D.
Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.
People also liked these summaries
4.7 Stars
Average ratings on iOS and Google Play
32 Million
Downloads on all platforms
10+ years
Experience igniting personal growth
The Sell FAQs
What is the main message of The Sell?
The main message of The Sell is the key to success in sales lies in authenticity, negotiation skills, and building meaningful relationships.
How long does it take to read The Sell?
The reading time for The Sell varies depending on the reader's speed, but it typically takes several hours. However, the Blinkist summary can be read in just 15 minutes.
Is The Sell a good book? Is it worth reading?
The Sell is a valuable read for anyone in sales or interested in a sales career. It offers practical tips, real-life anecdotes, and a fresh perspective on the art of selling.
Who is the author of The Sell?
The author of The Sell is Fredrik Eklund.
What to read after The Sell?
If you're wondering what to read next after The Sell, here are some recommendations we suggest:
- To Sell Is Human by Daniel H. Pink
- The Greatest Salesman in the World by Og Mandino
- When by Daniel H. Pink
- Sell Like Crazy by Sabri Suby
- The Science of Selling by David Hoffeld
- Sales Pitch by April Dunford
- Clients First by Joseph Callaway and JoAnn Callaway
- Stop Reading the News by Rolf Dobelli
- Talking to Strangers by Malcolm Gladwell
- Don't Overthink It by Anne Bogel